Dr David Machin - BA (Staffordshire), PGCE (Leicester), PhD (Durham)
Telephone: +44 (0)29 208 77149
Location: Room 1.39, Bute Building
David Machin is a Lecturer at Cardiff University School of Journalism, Media and Cultural Studies.
He has published widely, with particular research interests in Visual Communication and Globalisation.
He has an interest in innovative semiotic approaches drawing on linguistic methods in the form of Multimodal Analysis and in Critical Discourse Analysis.
He is also interested in language in journalism and in visual design. His books include Analysing popular Music (2010), Media Audiences (2009), Global Media Discourse (2007) andIntroduction to Multimodality (2007).
He is Co-Editor of the journal Social Semiotics.
- Journalism and Visual Design
- Music as Communication
- Language, Media, Manipulation
- Multimodal Communication
- Visual Communication
- Semiotics of Sound
- Global Media
Machin, D. and Polzer, L. In preparation Visual Journalism, London, Palgrave
Mayr, A. and Machin, D. (2012) Language of Crime and Deviance, London, Continuum
Machin, D. and Mayr, A. (2012) Critical Discourse Analysis: A Multimodal Approach, London, Sage
Hansen, A. and Machin, D. (2012 – in press) Mass Communication Research Methods, London, Palgrave
Machin, D. (2010) Analysing popular Music, London, Sage
Gunter, B and Machin, D (2009) Media Audiences 4 volume collection, London, Sage
Machin, D. (2007) Introduction to Multimodality, London Arnold
Machin, D. and Van Leeuwen, T. (2007) Global Media Discourse, London, Routledge.
Machin, D. and Niblock, S. (2006) News Production: Theory and Practice, London Routledge.
Machin, D. (2002) Ethnographic Research for Media Studies. London: Arnold.
Tunstall, J. and Machin, D. (1999) The Anglo-American Media Connection, Oxford, Oxford University Press
Machin, D. and Van Leeuwen, T. (2010) ‘Global Media and the Regime of Lifestyle’, in Coupland, N. Handbook of Language and Globalization, London Blackwell 625-643
Abousnnouga, G. and Machin, D. (2010) ‘War Monuments and the Changing Discourses of Nation and Soldiery’, in Jaworski, A. and Thurlow, C. Semiotic Landscapes, London, Continuum, 219-240
Machin, D. and Niblock, S. (2010) ‘Branding Newspapers’, in Richardson, J.E. Language and Journalism, London, Routledge, 93-108
Machin, D. (2009) ‘Multimodality and theories of the Visual’, in Jewitt, C. Handbook of Multimodality, Sage 181-190
Machin, D. and Van Leeuwen. T. (2008) ‘Branding the Self’, in Identity Trouble: Critical Discourse and Contested Identities, Caldas Coulthard, C. and Iedema, R, 43-57
Abousnnouga, G. and Machin, D. (2008) ‘The Visual Institutionalisation of Discourses in War Monuments’, in Mayr, A. Language and Power: and introduction to institutional Discourse, London, Continuum 115-137
Machin, D. (2008) Understanding the Social Goings On Behind News Texts, in Mayr, A. Language and Power: and introduction to institutional Discourse, London, Continuum 62-89
Machin, D. (2007) Visual discourses of war: a multimodal analysis of the Iraq occupation, in Discourse, War and Terrorism, A Hodges, and C, Nilep, John Benejemins. 123-142
Machin, D and Van Leeuwen, T. (2006) From Regimes of Rule to Regimes of Choice in Linguistics Consumerism and Identity in The Abduction of Language. Essays in English Studies. Navarro i Ferrando, I. and N. Alberola Crespo(eds.), Universitat Jaume I ISBN: 84-8021-545-3
Machin, D. and Messenger Davis, M. (2001) The Reithian Agenda: Setting Good Examples, in Messenger Davis Dear BBC: Children. Television, Storytelling and the Public Sphere, Cambridge University Press.
Machin, D and Messenger Davis, M. (2001) Media Literacy and the Understanding of Narrative, in Messenger Davis Dear BBC: Children. Television, Storytelling and the Public Sphere, Cambridge University Press.
Journal Special Editions
Forthcoming (2012) special edition on visual representation of environmental issues with A. Hansen in journal Environmental Communication
Machin, D. And Richardson, J. (2008) Discourse and Class, Special edition of Critical Discourse Studies
International Reviewed Journals
Machin, D. (2011 - Forthcoming) ‘Towards a social semiotic approach of the analysis of emotion in sound and music’, Public Journal of Semiotics
Machin, D. (2012 - Forthcoming) ‘Towards a social semiotic approach to the analysis of rhythm in popular music’, Semiotica
Abousnnouga, G. and Machin, D. (2011) ‘Visual discourses of the role of women in war commemoration: a multimodal analysis of British war monuments’ Journal of Language and Politics, 10/3
Abousnnouga, G. and Machin, D. (2011) ‘The changing spaces of war commemoration: a multimodal analysis of the discourses of British monuments’ Social Semiotics, 21/2, 175-196
Machin, D and Niblock, S. (2010) ‘The New Breed of Business Journalism for Niche Global News’ Journalism Studies 28
Abousnnouga, G. and Machin, D (2010) ‘Analysing the Language of War Monuments’, Visual Communication, 9/2
Machin, D. & Van Leeuwen, T.J. (2009), 'Toys as discourse: children's war toys and the war on terror', Critical Discourse Studies, 6/ 1, 51-64.
Hansen, A., & Machin, D. (2008). Visually branding the environment: climate change as a marketing opportunity. Discourse Studies, 10/6, 777-794.
Niblock, S. and Machin, D. (2008) ‘Branding Newspapers, Visual texts as social practice’, Journalism Studies 9/2 244-259
Machin, D. & Richardson, J.E. (2008) Renewing an academic interest in structural inequality, Critical Discourse Studies, 5(4): 281-288
Machin, D. and Griffiths, T. (2007) ‘A semiotic analysis of the music of Britpop: A phrasebook for signification in popular music’, International Journal of Applied Semiotics, Vol. 5, Nos. ¾
Niblock, S. and Machin, D. (2007) News production in a Digital Newsroom, Inside Independent Radio News, Journalism 8/2 184-204
Machin, D. and Mayr, A. (2007) Antiracism in the British Government’s model regional newspaper: the ‘talking cure’ Discourse and Society 8/4 453-478
Niblock, S and Machin (2007 March) News production in a digital newsroom: Inside Independent Radio News, Journalism
Machin, D. and Jaworski, A. (2006) ‘The use of film archive footage to symbolise news events’ Visual Communication 5/3 345-366
Machin, D and Suleiman, U. (2006) Arab and American Computer War Games: the influence of a global technology on discourse, in press Critical Discourse Studies 3 (1) 1-22 ISSN 1740-5904
Machin, D. and Thornborrow, J. (2006) ‘Lifestyle and the depoliticisation of agency: Sex as power in women’s magazines’, Social Semiotics, 16 (1)
Machin, D. and Van Leeuwen, T (2005) ‘Language style and lifestyle: the case of a global magazine’ Media Culture & Society 27: 577-600
Machin, D. and Van Leeuwen T. (2005) ‘Computer games as political discourse: the case of Black Hawk Down’ Journal of Language and Politics 4/1
Machin, D. and Van Leeuwen, T (2004) ‘Global Media: Generic Homogeneity and Discursive Diversity’ Continuum: Journal of Media & Cultural Studies 18/1
Machin, D. and Van Leeuwen, T. (2003) ‘Global Schemas and Local Discourses in Cosmopolitan’, Journal of Sociolinguistics, 7/4 493-512
Machin, D. (2004) ‘Building the world’s visual language: the increasing global importance of image banks in corporate media’, Visual Communication Vol 3/3
Machin, D. and Messenger Davies, M. (2003) ‘Future Generations: The Implied Importance of the Fantasy World in Development of a Child's Imagination’, Childhood : A Global Journal of Child Research, 10. 1 105-117
Papatheodorou, F. and Machin, D (2003) ‘The Umbilical Cord That Was Never Cut: The Post-Dictatorial Intimacy between the Political Elite and the Mass Media in Greece and Spain’ European Journal of Communication 18: 31-54.
Griffiths, M. and Machin, D. (2003) ‘Television and playground games as part of children’s symbolic culture’, Social Semiotics, 13, 2, 147 160
Machin, D. and Papatheodorou, F. (2003) ‘Commercialisation and Tabloid Television in Southern Europe : Disintegration or Democratisation of the Public Sphere’, Journal of European Area Studies, 10. 1 (2003) 31-48
Machin, D. and Thornborrow, J, (2003) ‘Branding and Discourse: the case of Cosmopolitan’. Discourse and Society, 14/4
Davies, M. M. & Machin, D. ( 2000)’’It helps people make their decisions’: dating games, public service broadcasting and the negotiation of identity in middle childhood’, Childhood, 7/2 173-191
Davies, Maire Messenger & David Machin (2000), 'Children's Demon TV--reality, freedom, panic: children's discussions of The Demon Headmaster', Continuum:
Journal of Media & Cultural Studies 14/1.
Richardson, G. & Machin, D. (2000) ‘Doctors on tribunals. A confusion of roles’ British Journal of Psychiatry, 176, 110-115.
Richardson, G. and Machin, D. (2000) ‘Judicial Review and Tribunal Decision Making: A Study of the Mental Health Review Tribunal’, Journal of Public Law, Autumn 2000 494-514
Mackay, R. and Machin, D. (2000) ‘The operation of Section 48 of the Mental health Act 1983’, British Journal of Criminology, 40, 727-745
Richardson, G. and Machin, D. (1999) ‘A Clash of values? Mental Health Review Tribunals and Judicial Review’, Journal of Mental Health Law, Feb, 3-12
Machin, D and Scamell, A (1998) ‘Using ethnographic research to examine effects of 'informed choice' British Journal of Midwifery, 6 (5) pp 304 – 309
Machin D & Scamell M, (1997) ‘The experience of labour: using ethnography to explore the irresistible nature of the bio-medical metaphor during labour’, Midwifery, 13: 78-84
Machin, D. and Carrithers M.B. (1996) From 'interpretative communities' to 'communities of improvisation'. Media, Culture and Society 18(2): 343-352.
Machin, D. (1995) ‘Cultural Narratives and a Media Spectacle in South West Spain’ Journal of Mediterranean Studies 5(1): 50-67.
Machin, D. (1996) ‘ Morbo, personhood, and the absence of a sensationalist press in Spain’ Journal of Mediterranean Studies. 6:2 pp 247-55
Journal Papers that have been included into Readers
Machin, D. and Thornborrow, J (2003) ‘Branding and Discourse: the case of Cosmopolitan’. Discourse and Society; 14/4 453-473 has appeared in a collection on Discourse of Advertising edited by Guy Cook published (2007) by Benjemins
Machin, D. and Van Leeuwen, T (2004) ‘Global Media: Generic Homogeneity and Discursive Diversity’, Continuum: Journal of Media and Culture 18/1 99-120 has appeared in Communication Theories (2006) edited by Paul Cobley, by Routledge
Machin, D. (2004) ‘Building the world’s visual language: the increasing global importance of image banks in corporate media’, Visual Communication 3/3 316-336 in Hansen, A. (2009) Mass Communication Research Methods, London, Sage
- Elizabeth Agbiti - Journalism and the construction of nation in Nigeria
- Lyndon way - Discourses of nation in Cyprus radio
- Gill Abousnnouga - Visual discourses of war commemoration