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Consumer champion reveals financial campaigning for a new age

11 Rhagfyr 2007

The man behind the campaign to reclaim bank charges, council tax, mortgage fees and more has visited Cardiff University to share his views on how the meshing of new and old media is setting in motion a consumer rebellion against misleading financial marketing.

In a very frank and passionate address, Cardiff journalism alumnus Martin Lewis, founder of Britain’s biggest and most popular money website gave a lively account of how his own style of investigative journalism is reaping rewards for millions of consumers across the UK.

Known to millions from appearances on numerous TV and radio programmes and author of a the best selling book The Money Diet, Mr Lewis said that with our nation in such massive debt, all journalists have a major responsibility to fight the consumer’s corner, and educate people to become more financially aware:

Drawing on his own experience of managing successful campaigns he said: "Consumers are very well educated in how to get into debt, but no one invests in educating these people in how to get out of debt. There is no such thing as responsible lending, only responsible borrowing and it’s vital that as consumers we all start to realise this."

Mr Lewis addressed more than 140 alumni, students & members of the business community, encouraging any future journalist to look at how they can each play a role in targeting the kind of consumer apathy, inertia and ignorance that big business finds so easy to exploit.

Consumer Revenge’ organised by the University’s Alumni Office and jointly hosted by the School of Journalism, Media and Cultural Studies and Cardiff Business School, is the second lecture as part of the Cardiff Business Alumni Lectures.

Sarah Price, Head of Alumni Relations at Cardiff University said: "Being able to welcome back alumni who have gone on to be successful in their field as Martin has done is always a great pleasure. Martin is a credit to the journalism profession dedicated to pursuing the truth behind financial jargon for the benefit if the general public."

Martin Lewis graduated from Cardiff School of Journalism, Media and Cultural Studies in 1998 with a PG Diploma in Journalism Studies after an Undergraduate degree from LSE.