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More than just a game

24 Mai 2007

Major sporting events: who really wins?

A conference at Cardiff University will question whether Wales’ success in attracting major sporting events also delivers economic, social and environmental wins.

The conference Sport Society and Environment (May 24) hosted by Cardiff Business School’s Welsh Economic Research Unit will look at the long-term impact of events such as the Ryder Cup and the Olympic Games.

Dr Calvin Jones, Cardiff Business School said: "The economic case has been proven to some degree for the short-term expenditure benefits.

"The problem comes when you try to say that longer term economic outcomes are benefited by these major events."

However, Rob Holt, CEO Ryder Cup Wales said: "The Ryder Cup 2010 is much more than three days of the finest golf. It is a long- term opportunity to raise the profile of Wales around the world and deliver tangible economic, tourism, social and sporting benefits across the country."

The environmental impacts of sporting events will also be explored from the carbon footprint of Wales Rally GB to research by Dr Andrea Collins BRASS Centre into the ecological footprint of the Rugby Six Nations and FA Cup Final’.